Adelaide's specialist social media agency.
We started Fuel My Social because we saw too many Adelaide businesses getting burnt by agencies that promised the world and delivered templated content. We do things differently.
Built for local businesses, by local people.
Fuel My Social was founded by Joel Spear in Adelaide with a simple mission: help local businesses get real results from social media. Not vanity metrics. Not meaningless engagement. Actual leads, actual revenue, actual growth.
We have grown from a one-person operation to a dedicated team of five, each bringing specialist skills in strategy, content creation, video production, web development, and paid advertising.
We deliberately keep our client roster small. That means every business we work with gets dedicated attention, custom strategy, and content that actually reflects their brand, not a cookie-cutter template.
Meet the people behind FMS.
Joel Spear
Founder & Lead Strategist
Joel started Fuel My Social to help local Adelaide businesses punch above their weight on social media. With a background in marketing and a passion for content creation, he leads the strategy and growth for every client.
Dani-elle Pratt
Content & Brand Manager
Dani-elle brings creative direction and brand consistency to every client account. She oversees content calendars, brand voice, and ensures every post aligns with the bigger picture.
Dillan
Videographer & Editor
Dillan is behind the camera for all FMS video production. From Reels to full brand videos, he captures the content that stops the scroll and drives engagement.
Daniel Sepokas
Web Developer & Designer
Daniel builds high-converting, mobile-first websites that integrate seamlessly with social media channels. He handles design, development, and analytics setup.
George Sitoropoulos
Paid Ads & Performance
George runs all paid advertising campaigns across Meta, Instagram, and Facebook. He manages targeting, creative optimisation, and monthly reporting.
What drives us every day.
Results Over Everything
We measure success in leads and revenue, not likes. Every decision we make is tied to growing your business.
Radical Transparency
No jargon, no hidden fees, no BS. You always know exactly what we are doing, why, and how it is performing.
Quality Over Quantity
We would rather work with 20 clients we can genuinely help than 200 we cannot. Quality attention drives quality results.
Ready to fuel your brand?
Book your free social media audit today. We will review your current presence, identify opportunities, and give you a clear roadmap to grow your business online.