Social Media Tips & Trends

Social Media Tips & Trends.

Platform updates, content strategies, and what's working now on social media for local businesses.

Instagram Captions: Why They Matter More Than You Think (2026 Guide)

Instagram has published its own guidance on writing captions — and it confirms they now do far more than sit under your photo. Here is how to write Instagram captions that hook readers, feed search, and spark conversation.

Joel Spear6 September 20266 min read

Social Media

How to Maximise Instagram Marketing in 2026: A Guide for Adelaide Businesses

Instagram reaches over 15 million Australians and Reels now make up half the time spent in the app. Here is how to maximise your Instagram marketing in 2026 — Trial Reels, AI trend discovery, creators and the metrics that matter.

Joel Spear10 August 20267 min read

Social Media

Snapchat Marketing Strategy: 4 Tips Adelaide Businesses Should Steal (2026)

Snapchat is closing in on a billion users and reaches 8 million Australians, yet most local businesses ignore it. Here are 4 practical tips to build a Snapchat marketing strategy in 2026.

Joel Spear4 August 20267 min read

Social Media

How Much Does Social Media Management Cost in Adelaide? (2026 Guide)

A transparent breakdown of what social media management actually costs in Adelaide, from DIY to full-service agency. Know what you should be paying and what to expect at every price point.

Joel Spear6 January 20268 min read

Social Media

Social Media for Tradies: The Complete Adelaide Guide

Most tradies think social media is a waste of time. The ones doing it right are booked out months in advance. Here is exactly how to make social media work for your trade business.

Joel Spear10 January 20269 min read

Content Creation

Instagram Reels for Restaurants: 10 Ideas That Fill Tables

Instagram Reels are the best free marketing tool available to restaurants in 2026. Here are ten proven Reel ideas that drive real bookings, not just views.

Joel Spear15 January 20267 min read

Social Media

The Social Media Metrics That Actually Matter (And the Ones That Don't)

Stop chasing vanity metrics. Here is a clear guide to the social media numbers that actually indicate business growth, and the ones you can safely ignore.

Joel Spear24 January 20266 min read

Social Media

How Often Should You Post on Social Media? (Industry-by-Industry Guide)

The answer to "How often should I post?" depends on your industry, your platforms, and your resources. Here is a practical guide with specific recommendations.

Joel Spear3 February 20268 min read

Social Media

Does Sharing Posts to Instagram Stories Increase Reach? Instagram’s CEO Says No

Instagram chief Adam Mosseri has confirmed that resharing feed posts to Stories won’t boost your reach. Here’s what actually works for Adelaide businesses in 2026.

Joel Spear8 April 20265 min read

Social Media

Instagram Now Lets You Edit Comments: Here's What It Means for Adelaide Brands

Instagram has finally added comment editing with a 15-minute window. We break down how this changes community management for Adelaide businesses and what your team needs to know.

Joel Spear10 April 20265 min read

Content Creation

AFL Gather Round 2026: Our Week Shooting for Adelaide Oval

A behind-the-scenes look at our photography work for Adelaide Oval during AFL Gather Round 2026, rain and all.

Joel Spear12 April 20264 min read

Social Media

Instagram Just Gave Users Control of Their Explore Page Algorithm

Instagram has expanded its "Your Algorithm" tool from Reels to Explore. Here is what it means for how Adelaide businesses get discovered.

Joel Spear16 April 20264 min read

Explore other topics.

Small Business Marketing

Cost-effective marketing strategies, ROI tips, and growth tactics for Adelaide small businesses.

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AI & Automation

How AI and marketing automation are transforming small business marketing, and how to take advantage.

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Industry Marketing Guides

Deep-dive marketing guides for specific industries, trades, hospitality, health, retail, and more.

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Branding & Strategy

Brand identity, positioning, messaging, and strategic marketing planning for local businesses.

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SEO & Websites

Search engine optimisation, website best practices, and getting found on Google.

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