Paid Advertising for Cafes in Adelaide

Most of our cafe clients start with a monthly ad budget of $500 to $2,000 plus our management fee. Cafes typically see strong returns even at lower budgets because the targeting is so local — you're reaching people within a few kilometres who are genuinely likely to visit. We'll recommend a starting budget based on your location, goals and competition during the free strategy session.

Primarily Meta — that's Facebook and Instagram — because that's where Adelaide foodies discover new cafes, browse food photography and engage with local businesses. We also use Google Ads to capture high-intent searches like 'best brunch Adelaide' or 'cafe near me'. The right mix depends on your goals, and we'll map that out in your strategy session.

Most cafe clients notice an uptick in foot traffic and online orders within the first 2 to 3 weeks of launching campaigns. Specials promotions and event campaigns often drive immediate results within days. We refine targeting and creative over the first month to steadily improve performance from there.

We start with a strategy session to understand your cafe, your menu highlights, upcoming events and your target customers. From there, we handle creative development, ad copywriting, campaign setup, audience targeting, ongoing optimisation and monthly reporting. We'll also coordinate with you on upcoming specials and events so campaigns are always timely and relevant.

Boosting a post is the most basic form of advertising Meta offers — and it gives you almost no control over who sees it, how it's optimised or what action it drives. We build proper ad campaigns in Meta Ads Manager with custom audiences, lookalike targeting, A/B tested creative, conversion optimisation and detailed tracking. The difference is night and day. Our clients typically see 3 to 5 times better results compared to boosted posts at the same budget.