Telling the story of one of Australia's most iconic venues.
Matchday storytelling, behind-the-scenes access and integrated campaigns bringing every event at Adelaide Oval to life — on every screen.
100k+
Matchday reach
60+
Events covered
8x
Content output
An iconic venue that had to feel fresh every single week.
Adelaide Oval hosts everything from Test matches to Taylor Swift. The challenge was building a content rhythm that could honour the venue's heritage while keeping every fixture, concert and conference feeling like a must-be-there moment across multiple audiences.
One venue, many stories, one voice.
Matchday Storytelling
We embedded with the operations, marketing and F&B teams to capture the venue from angles fans never see — turning each event into a multi-chapter story instead of a single post.
Integrated Campaigns
Event launches, ticket pushes and hospitality campaigns rolled out across organic and paid social in sync, with creative tailored to each audience segment.
Always-on Production
A rolling content team across the season meant we were ready to capture the goosebump moments live, and turn them into posts within minutes, not days.
Every event feels like the biggest one yet.
Adelaide Oval's social channels became the definitive destination for fans before, during and after every event — with matchday reach and engagement climbing into six figures consistently across the season.
More importantly, the content platform now supports ticketing, hospitality, memberships and partnerships simultaneously — one brand, one voice, scaled.
“Fuel My Social gave us the ability to show up like a world-class venue deserves to — every single week.”
Adelaide Oval — Marketing Team
Let's talk about your brand.
Book your free social media audit.
Tell us about your business and we'll put together a personalised audit of your social media presence — completely free. No pitch, no pressure. Just honest insight into what's working and what could be better.
- hello@fuelmysocial.com.au
- 0451 245 589
- Adelaide, South Australia