Making a festival feel unmissable, on every feed.
Cinematic event coverage, always-on social content and a storytelling approach that turned Adelaide Wine Festival into a must-attend moment.
+500%
Video reach
2x
Ticket interest
30+
Moments captured
A festival with heart, but a feed that didn't match it.
Adelaide Wine Festival brings together some of the best food, wine and creative talent in South Australia. The challenge was building a content system that could match the energy of the event itself — before, during and after — and turn every moment into something worth sharing.
Cinematic coverage, always-on storytelling.
Pre-Event Content
We built anticipation with teaser video, artist and winemaker features, and ticketing-focused content across the weeks leading up to the festival.
Live Event Production
On-the-ground capture across the weekend — broadcast-quality video, photography and same-day Reels turning key moments into social content within minutes.
Post-Event Storytelling
A content library cut down into recap videos, testimonial content and hero assets that kept momentum alive right through to the next edition of the festival.
A festival that lives on the feed as much as the venue.
The social presence around Adelaide Wine Festival grew dramatically — video views, profile visits and ticket-page traffic all multiplied in the lead-up to the event.
The content library built over the festival now powers everything from partner decks to next year's marketing, extending the value of a single weekend into a full-year storytelling system.
“Fuel My Social captured the festival the way it actually feels to be there — that's what sells tickets.”
Adelaide Wine Festival — Event Team
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Book your free social media audit.
Tell us about your business and we'll put together a personalised audit of your social media presence — completely free. No pitch, no pressure. Just honest insight into what's working and what could be better.
- hello@fuelmysocial.com.au
- 0451 245 589
- Adelaide, South Australia