How we helped an Adelaide butcher shop increase weekend sales by $30K.
AFL Grand Final weekend 2025 vs 2024. Strategic social media campaigns that put them in front of the right audience at the right time.
+$30K
Weekend sales increase
$360K+
Annual revenue potential
Local
Adelaide-based business
A great product with an invisible presence.
Like many local food retailers, this Adelaide butcher shop had a loyal customer base but was struggling to reach new audiences and drive sales during peak periods. They were posting on social media occasionally, but without a clear strategy or consistent presence. Their competitors were showing up online, and they were losing ground.
Strategy, content, and targeting — working together.
Strategic Campaign Planning
We identified the AFL Grand Final weekend as a massive opportunity. We built a targeted content campaign weeks in advance, creating anticipation and positioning the butcher shop as THE destination for Grand Final entertaining.
Content That Converts
Professional photography of their premium product range, behind-the-scenes content of preparation, and strategic Reels showcasing their Grand Final platters and specials. Every piece of content had a clear call-to-action.
Targeted Reach
We combined organic content strategy with targeted paid advertising to reach local Adelaide audiences who were planning their Grand Final celebrations. Geo-targeted, interest-targeted, and lookalike audiences.
$30,000 in additional weekend sales.
$30,000 increase in weekend sales compared to the previous year's AFL Grand Final weekend. That's not a typo. Thirty thousand dollars in additional revenue from a single weekend — driven by strategic social media campaigns that put the right products in front of the right people at the right time.
Annualised, this approach has the potential to generate $360K+ in additional annual revenue when applied consistently across peak periods throughout the year.
“Results like these don't happen by accident. They happen when strategy meets consistency.”
Joel Spear — Founder, Fuel My Social
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- joel@fuelmysocial.com.au
- 0451 245 589
- Adelaide, South Australia