Putting South Australia's favourite supermarket in every feed.
A local-first social strategy, content engine and community management system that keeps Foodland woven into the weekly rhythm of Adelaide households.
SA-first
Content strategy
7x
Posting cadence
3x
Engagement lift
A loved brand competing with national chains.
Foodland is an iconic South Australian name, but the national supermarket players spend big on social and advertising every single week. The brief was to show up consistently, celebrate local suppliers and communities, and remind South Australians exactly why Foodland is theirs — all while moving weekly trade.
Local storytelling, industrial-strength production.
Strategy Built Around SA
We built content pillars anchored in South Australia — local growers, seasonal produce, store heroes and community moments — then mapped them against promotional windows and trading peaks.
Scalable Content System
Weekly shoot days, templated Reels frameworks and a shared asset library meant we could move fast across hundreds of products without losing brand consistency.
Community First
We treated the comment section as the real storefront — responding, celebrating locals and turning every campaign into a two-way conversation rather than a billboard.
A brand that feels unmistakably South Australian.
Foodland now has a content engine that can turn around local campaigns in hours instead of weeks, with a consistent brand voice and look across every platform and every store.
The social feeds have become a destination in their own right — where suppliers, shoppers and staff all see themselves reflected — and the metrics follow accordingly: engagement, saves and shares all climbed significantly within the first campaign cycle.
“Fuel My Social understand South Australia. That's the difference — our content finally sounds like us.”
Foodland Marketing Team — Client
Let's talk about your brand.
Book your free social media audit.
Tell us about your business and we'll put together a personalised audit of your social media presence — completely free. No pitch, no pressure. Just honest insight into what's working and what could be better.
- hello@fuelmysocial.com.au
- 0451 245 589
- Adelaide, South Australia