From 100 to 12,000 followers. All real. All local.
Building an engaged, local Instagram audience from scratch for an Adelaide business.
120x
Follower growth
12,000
Engaged local followers
100%
Organic, real people
Starting from zero with no clear direction.
This Adelaide business came to us with just 100 Instagram followers — most of whom were friends and family. They had no content strategy, inconsistent posting, and zero engagement. They knew social media was important, but they didn't know where to start.
Systems and consistency over shortcuts and gimmicks.
Foundation & Strategy
We started with a complete brand audit and competitor analysis. We identified the content themes, posting cadence, and hashtag strategy that would resonate with the local Adelaide audience.
Consistent, Quality Content
Monthly content shoots producing professional photography and video. A content calendar that balanced promotional content with value-driven, shareable posts. Reels and Stories designed for discovery.
Community Building
Active community management — responding to every comment and DM, engaging with local accounts, collaborating with complementary Adelaide businesses, and building genuine relationships with followers.
12,000 real followers. Real foot traffic. Real revenue.
Over the course of our partnership, we grew this business's Instagram following from 100 to over 12,000 followers. These aren't purchased followers or bots. They're real people — locals within driving distance who engage with the content, walk through the door, and spend money.
But the follower count is just the surface metric. What matters is that this audience drives real foot traffic and revenue. The Instagram presence became a genuine customer acquisition channel.
“Followers don't pay the bills. Customers do. Our job is to turn the first into the second.”
Joel Spear — Founder, Fuel My Social
Ready to build an audience that actually buys?
Book your free social media audit and we'll show you how to turn followers into customers.
Ready to fuel your brand?
Book your free social media audit today. We will review your current presence, identify opportunities, and give you a clear roadmap to grow your business online.
Let's talk about your brand.
Book your free social media audit
Tell us about your business and we'll put together a personalised audit of your social media presence — completely free. No pitch, no pressure. Just honest insight into what's working and what could be better.
- joel@fuelmysocial.com.au
- 0451 245 589
- Adelaide, South Australia