A global aquaculture brand, built for the feed.
Brand positioning, product storytelling and a content engine designed to put SEAPA Australia in front of aquaculture decision-makers around the world.
Global
Audience reach
4x
Inbound leads
12mo
Content system
World-leading product, traditional marketing.
SEAPA Australia are category-defining in aquaculture hardware, but the industry had been slow to adopt modern content marketing. The brief: build a social-first engine that could carry product storytelling across a global buyer base without losing the technical credibility SEAPA is known for.
Technical product, human storytelling.
Positioning & Messaging
We rebuilt SEAPA's core brand story and sales messaging into a shared narrative platform — then translated that into pillar content, product explainers and customer case studies.
Content Production
On-farm shoots with growers around Australia, studio product films, and animated explainer content produced at scale to feed LinkedIn, Instagram, YouTube and the sales team.
B2B Distribution
An always-on LinkedIn-first distribution plan supported by paid social and email, targeting decision makers at aquaculture operations globally.
A B2B brand that finally performs like a consumer one.
SEAPA Australia now has a full-funnel content system generating inbound enquiries from global operators, a growing LinkedIn following of industry decision-makers, and a sales team armed with modern collateral for every stage of the buyer journey.
The result is a brand that commands attention in a traditionally quiet category — and a content pipeline built to scale as new markets open.
“We're a technical product business, but Fuel My Social helped us tell our story like a brand people actually want to follow.”
SEAPA Australia — Marketing Lead
Let's talk about your brand.
Book your free social media audit.
Tell us about your business and we'll put together a personalised audit of your social media presence — completely free. No pitch, no pressure. Just honest insight into what's working and what could be better.
- hello@fuelmysocial.com.au
- 0451 245 589
- Adelaide, South Australia